{"id":1732,"date":"2021-04-26T19:50:20","date_gmt":"2021-04-26T19:50:20","guid":{"rendered":"http:\/\/bosonconsultoria.com\/?p=1732"},"modified":"2021-04-26T19:50:20","modified_gmt":"2021-04-26T19:50:20","slug":"valorizacao-da-empresa-por-que-adotar-os-principios","status":"publish","type":"post","link":"https:\/\/bosonconsultoria.com\/index.php\/2021\/04\/26\/valorizacao-da-empresa-por-que-adotar-os-principios\/","title":{"rendered":"Valoriza\u00e7\u00e3o da empresa, por que adotar os princ\u00edpios"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1732\" class=\"elementor elementor-1732\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5dbc616 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5dbc616\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-92c264f\" data-id=\"92c264f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f4dfb44 elementor-widget elementor-widget-text-editor\" data-id=\"f4dfb44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-bottom: 0cm; text-align: justify; text-indent: 42.5pt; line-height: 150%;\"><span style=\"font-size: 12.0pt; line-height: 150%; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-themecolor: text1; mso-fareast-language: PT-BR;\">A constru\u00e7\u00e3o de uma <b>marca forte e competitiva<\/b> para o mercado atual vai muito al\u00e9m da ideia de que a empresa deve ter seu foco exclusivamente no lucro, este pensamento antiquado para os dias de hoje tem dado cada vez mais espa\u00e7o para a ascens\u00e3o da preocupa\u00e7\u00e3o empresarial com o meio ambiente, sociedade e governan\u00e7a.<\/span><\/p><p style=\"margin-bottom: 0cm; text-align: justify; text-indent: 42.5pt; line-height: 150%;\"><span style=\"font-size: 12.0pt; line-height: 150%; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-themecolor: text1; mso-fareast-language: PT-BR;\">Isso se d\u00e1 tanto pelo fato das empresas estarem buscando contribuir para um mundo mais justo e sustent\u00e1vel quanto <span style=\"background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">pelo fato dos investidores e consumidores estarem se tornando mais criteriosos em rela\u00e7\u00e3o aos <\/span>impactos da atividade empresarial e as responsabilidades deste setor.<\/span> <span style=\"font-size: 12.0pt; line-height: 150%; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-themecolor: text1; mso-fareast-language: PT-BR;\">Por conta disso, separamos aqui algumas <b>vantagens<\/b> de se adotar as pr\u00e1ticas e princ\u00edpios relacionados ao ESG.<\/span><\/p><p style=\"margin-bottom: 0cm; text-align: justify; text-indent: 1cm; line-height: 150%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><b><span style=\"font-size: 12.0pt; line-height: 150%; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-themecolor: text1; mso-fareast-language: PT-BR;\">Atra\u00e7\u00e3o de consumidores<\/span><\/b><\/p><p style=\"margin-bottom: 0cm; text-align: justify; text-indent: 1cm; line-height: 150%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span style=\"font-size: 12.0pt; line-height: 150%; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-themecolor: text1; mso-fareast-language: PT-BR;\">Como citado anteriormente, agora temos uma classe de consumidores muito mais atenta, que analisa e fiscaliza os impactos de quem produz ou vende antes de adquirir um produto.<\/span> <span style=\"font-size: 12.0pt; line-height: 150%; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-themecolor: text1; mso-fareast-language: PT-BR;\">Essa demanda exige que as empresas se adaptem caso queiram atrair e manter esses clientes comprometidos com os <b>princ\u00edpios do ESG<\/b>.<\/span><\/p><p style=\"margin-bottom: 0cm; text-align: justify; text-indent: 1cm; line-height: 150%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><b><span style=\"font-size: 12.0pt; line-height: 150%; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-themecolor: text1; mso-fareast-language: PT-BR;\">Atra\u00e7\u00e3o de investidores<\/span><\/b><\/p><p style=\"margin-bottom: 0cm; text-align: justify; text-indent: 1.0cm; line-height: 150%;\"><span style=\"font-size: 12pt; line-height: 150%; font-family: Arial, sans-serif; color: black; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">H\u00e1 dois pontos a serem destacados para esse grupo com rela\u00e7\u00e3o \u00e0s boas pr\u00e1ticas ambientais, sociais e de governan\u00e7a. O primeiro deles \u00e9 que quem gostaria de investir em uma empresa envolvida em desastres ambientais ou casos de corrup\u00e7\u00e3o? Um exemplo aqui \u00e9 o caso da Vale que foi exclu\u00edda por investidores estrangeiros ap\u00f3s o acidente de Brumadinho at\u00e9 conseguir se provar alinhada com os princ\u00edpios \u00e9ticos e ambientais novamente.<\/span><\/p><p style=\"margin-bottom: 0cm; text-align: justify; text-indent: 1.0cm; line-height: 150%;\"><span style=\"font-size: 12pt; line-height: 150%; font-family: Arial, sans-serif; color: black; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">O segundo ponto \u00e9 que as empresas alvo para os investidores s\u00e3o aquelas com potencial de crescimento, o que est\u00e1 diretamente relacionado ao t\u00f3pico anterior, empresas que conseguem atrair mais consumidores consequentemente conseguir\u00e3o atrair mais investidores.<\/span><\/p><p style=\"margin-bottom: 0cm; text-align: justify; text-indent: 1cm; line-height: 150%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><b><span style=\"font-size: 12.0pt; line-height: 150%; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-themecolor: text1; mso-fareast-language: PT-BR;\">N\u00e3o ficar para tr\u00e1s<\/span><\/b><\/p><p style=\"margin-bottom: 0cm; text-align: justify; text-indent: 1cm; line-height: 150%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span style=\"font-size: 12.0pt; line-height: 150%; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-themecolor: text1; mso-fareast-language: PT-BR;\">A corrida pela disputa por esses consumidores e investidores j\u00e1 iniciou!<\/span><span style=\"font-size: 12pt; line-height: 150%; color: black;\"><span style=\"font-family: Times New Roman, serif;\">\u00a0<\/span><\/span><span style=\"font-size: 12pt; word-spacing: normal; line-height: 150%; font-family: Arial, sans-serif; color: black;\">Enquanto o conhecimento sobre ESG ainda est\u00e1 sendo difundido, as empresas que j\u00e1 estiverem colocando em pr\u00e1tica <b>estar\u00e3o um passo \u00e0 frente<\/b>. Tendo em vista tamb\u00e9m que em um futuro n\u00e3o muito distante essas pr\u00e1ticas deixar\u00e3o de ser um diferencial e se tornar\u00e3o uma exig\u00eancia m\u00ednima para as empresas se estabelecerem no mercado.<\/span> <span style=\"font-size: 12pt; word-spacing: normal; line-height: 150%; font-family: Arial, sans-serif; color: black;\">Algumas empresas que adotam as causas ambientais, sociais e de governan\u00e7a s\u00e3o: Banco Ita\u00fa, Petrobras, Natura e Ambev.<\/span><\/p><p style=\"margin-bottom: 0cm; text-align: justify; text-indent: 1cm; line-height: 150%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><b><span style=\"font-size: 12.0pt; line-height: 150%; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-themecolor: text1; mso-fareast-language: PT-BR;\">Melhor adapta\u00e7\u00e3o a crises<\/span><\/b><\/p><p style=\"margin-bottom: 0cm; text-align: justify; text-indent: 1cm; line-height: 150%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span style=\"font-size: 12.0pt; line-height: 150%; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-themecolor: text1; mso-fareast-language: PT-BR;\">A modalidade home office, mesmo que apenas alguns dias na semana, \u00e9 uma maneira de aplicar ESG, tendo em vista que reduz a libera\u00e7\u00e3o de carbono dos autom\u00f3veis utilizados para deslocamento at\u00e9 os locais de trabalho.<\/span><\/p><p style=\"margin-bottom: 0cm; text-align: justify; text-indent: 1cm; line-height: 150%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span style=\"font-size: 12.0pt; line-height: 150%; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-themecolor: text1; mso-fareast-language: PT-BR;\">Com a pandemia do novo coronav\u00edrus, quem j\u00e1 estava implementando essa modalidade de trabalho sofreu menos do que quem precisou implementar de \u00faltima hora. Ou seja, quem j\u00e1 estava adaptado conseguiu lidar melhor com a crise.<\/span><span style=\"color: black; font-family: 'Times New Roman', serif; font-size: 12pt; text-indent: 1cm; word-spacing: normal;\">\u00a0<\/span><\/p><p style=\"margin-bottom: 0cm; text-align: justify; text-indent: 1cm; line-height: 150%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><b><span style=\"font-size: 12.0pt; line-height: 150%; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-themecolor: text1; mso-fareast-language: PT-BR;\">Retorno para a sociedade<\/span><\/b><\/p><p style=\"margin-bottom: 0cm; text-align: justify; text-indent: 1cm; line-height: 150%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span style=\"font-size: 12.0pt; line-height: 150%; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-themecolor: text1; mso-fareast-language: PT-BR;\">Como abordado anteriormente, o foco exclusivo das empresas no lucro tem ficado para tr\u00e1s e j\u00e1 n\u00e3o basta mais para se manter no mercado. \u00c9 esperado deste setor que cumpram tamb\u00e9m uma fun\u00e7\u00e3o social, que haja investimento em um mundo melhor.<\/span><\/p><p>\u00a0<\/p><p style=\"margin-bottom: 0cm; text-align: justify; text-indent: 1cm; line-height: 150%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span style=\"font-size: 12.0pt; line-height: 150%; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-themecolor: text1; mso-fareast-language: PT-BR;\">Adotar os princ\u00edpios ESG \u00e9 a oportunidade perfeita para que sua empresa atue de acordo com este novo foco e traga um retorno positivo \u00e0 sociedade.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-42689f1\" data-id=\"42689f1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f2cd15 elementor-widget elementor-widget-image\" data-id=\"1f2cd15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/bosonconsultoria.com\/wp-content\/uploads\/2021\/04\/screen-1-3.jpg\" class=\"attachment-large size-large wp-image-1733\" alt=\"\" srcset=\"https:\/\/bosonconsultoria.com\/wp-content\/uploads\/2021\/04\/screen-1-3.jpg 800w, https:\/\/bosonconsultoria.com\/wp-content\/uploads\/2021\/04\/screen-1-3-300x200.jpg 300w, https:\/\/bosonconsultoria.com\/wp-content\/uploads\/2021\/04\/screen-1-3-768x513.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A constru\u00e7\u00e3o de uma marca forte e competitiva para o mercado atual vai muito al\u00e9m da ideia de que a empresa deve ter seu foco exclusivamente no lucro, este pensamento antiquado para os dias de hoje tem dado cada vez mais espa\u00e7o para a ascens\u00e3o da preocupa\u00e7\u00e3o empresarial com o meio ambiente, sociedade e governan\u00e7a. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1733,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem-categoria"],"_links":{"self":[{"href":"https:\/\/bosonconsultoria.com\/index.php\/wp-json\/wp\/v2\/posts\/1732","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bosonconsultoria.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bosonconsultoria.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bosonconsultoria.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bosonconsultoria.com\/index.php\/wp-json\/wp\/v2\/comments?post=1732"}],"version-history":[{"count":0,"href":"https:\/\/bosonconsultoria.com\/index.php\/wp-json\/wp\/v2\/posts\/1732\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bosonconsultoria.com\/index.php\/wp-json\/wp\/v2\/media\/1733"}],"wp:attachment":[{"href":"https:\/\/bosonconsultoria.com\/index.php\/wp-json\/wp\/v2\/media?parent=1732"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bosonconsultoria.com\/index.php\/wp-json\/wp\/v2\/categories?post=1732"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bosonconsultoria.com\/index.php\/wp-json\/wp\/v2\/tags?post=1732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}